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people are wearing sportswear,
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jian11722 Offline
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Post: #1
people are wearing sportswear,
Sportswear still dominates the season, Nike Air Max Classic BW Womens with the adidas originals’ range as strong as ever with various iterations of tapered track pants, new longer line and oversized fits on some classic pieces and a really strong EQT pack which launches 30th January. We also have worked on an exclusive ‘Spezial’ inspired capsule Adidas NMD Dames collection, which will land at the start of summer. Nike have updated their Tech Fleece franchise with the introduction of ‘Tech Knit’ which is Flyknit-like in construction but with more stretch, ridiculously comfy, crucial.They have also introduced cropped tech pants with a matching cardigan/Nike Air Max 90 Womens Pink bomber hybrid in colours not usually associated with sportswear and overall there are more contemporary materials and cutting lines which is great to see as it reflects how people are wearing sportswear, up styling it and pairing it with more formal pieces.Outside of the Nike Air Presto Femme big two I have to give a mention to Reebok who are building off the performance of their footwear and have developed a heritage collection with some strong collaborations around it. We have also developed a small, exclusive collection of garment-dyed pieces with Champion Reverse Weave, Adidas Stan Smith Donne in a soft black and off white colour palette, which will be out in February.The North Face are introducing a new, segmented ‘Black Label’ collection which is more lifestyle orientated. The branding is fantastic and I expect it to be well received. In the same category, Patagonia’s Nike Roshe Run Femme range has grown, with a strong variety of jackets and some seasonal fleece pieces all featuring the iconic P-6 branding.Streetwear currently is at a bit of a crossroads, however Stussy have had a great anniversary year in 2015 and this continues into SS16 based around the strength Nike Air Max 90 Femme of their cut and sew range. They manage to introduce new graphics and branding applications alongside ones from their archives all on relevant silhouettes with some great washed out pastille colours. Obey have gone back to their roots with a collection based around the theme of ‘post Nike Air Vapormax Womens Nike Air Max 90 Dames Rozestreetwear’ with bold graphics, something we are seeing more of once again. We have also designed a small range of exclusive pieces from Carhartt WIP, which includes coach jackets, hoods and long sleeve tees, these will drop in the next few weeks.
10-10-2017 03:21 PM
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